Feb 10

Posted by Nathan on Sunday, February 10th, 2008 at 11:34 am

Confusing Checkers Ad

Sometimes reality is hard to define. At Reality Crowd we look at the issue from all sorts of perspectives and angles. Sometimes we have to break out quantum mechanics or theology to make a point. But what hope do we really have of defining reality if we can’t even agree on what an ad is telling us to do? This ad from Checkers is an enigma wrapped in a mystery. What am I supposed to purchase? What do I get when I purchase it? I have read over this many times and I can’t for the life of me figure it out. Posters on this photo’s Flickr page have been trying to discern it’s mystery as well and it’s not going too well. Here are some choice selections:

i would say that the “2 for” deal is a two for one deal and thus i think the add really means. buy two sandwiches for the price of one and get a third item for free…
i think

“So essentially you get two double deals, and 1 double value for the price of 1 double deal.” So, that’s five sandwiches for the price of two, correct? Except that one of them (”value”) is smaller?

So if I order the “2 for $3 Double Cheeseburger Deal”….I get a FREE SINGLE DEAL, which is what, a single cheeseburger? No, can’t be, because it’s from the DOUBLE VALUE menu, which I assume only has things like Double Cheeseburgers. But then is one double cheeseburger a “SINGLE DEAL”?

The debate rages on several different websites…for some choice comments (and a few good laughs) check out the Flickr page, the post on boing boing, and the post on Without Warning for more.

So what do you think? As a lover of reality how do you explain this?

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2 Responses

  1. Trump Says:

    Ahhh, Checkers, my favorite Florida fast-food chain. If ever have the good fortune to find yourself around one I’d recommend a large seasoned fry and the spicy chicken sandwich.

    This isn’t the first time Checkers has done something that has stupified its customers. They regularly promote a 2 for $2 special but don’t sync the cash registers.

    The special we see above is for a third sandwich included at no cost with the purchase of two sandwiches (or dogs) at regular price (or what they like to call the “double value”).

    Hope that cleared some of the ‘enigma wrapped in a mystery’.

  2. Nathan Says:

    Wait, but do you get the two sandwiches (or dogs) for the price of one? That would seem to be indicated by the “two for” in the deal.

    So are you actually telling me that you get 3 Sandwiches for the price of 1? You buy the original double deal sandwich, which is then doubled by the “two for”, then added on to that is a single sandwich from the double value menu?

    Please Trump…my brain is about to explode! Can you provide us with a chart or something?

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